Peaky Blinders to Launch Blockchain Game With Digital Collectibles in Partnership With Anonymous Labs
Peaky Blinders is set to enter the blockchain world, with Anonymous Labs developing a Web3 gaming ecosystem based on the hit series.
Background:
- The globally acclaimed TV series Peaky Blinders, which has amassed an estimated audience of 80 million viewers via platforms like Netflix, is being reimagined as a blockchain-powered video game and digital ecosystem.
- The initiative is led by Anonymous Labs, a Web3 venture builder known for previous IP tokenization projects such as Simon’s Cat, in partnership with Banijay Rights, the official distributor of the Peaky Blinders franchise.
- The project aims to create a fully immersive Web3 experience centered around the gritty atmosphere of 1920s Birmingham, where players can engage in missions, build reputations, and interact with in-game assets tied to blockchain-based collectibles.
- The game is being developed as an AAA title, a term used for high-budget, large-scale games, and will include digital ownership elements and fan engagement features native to decentralized environments.
Why should you pay attention?
- Peaky Blinders is among the most prominent entertainment IPs to embrace blockchain gaming, signaling growing crossover between mainstream media and Web3 infrastructure.
- The project offers a fresh model for fan engagement, brand loyalty, and monetization through interactive storytelling and tokenized assets.
- It highlights how entertainment brands are using Web3 tools to extend narrative universes, create new revenue streams, and potentially onboard non-crypto native audiences into blockchain ecosystems.
- If successful, this initiative could serve as a template for other legacy franchises exploring their Web3 transition strategies.
Who said what?
- Wojciech Gruszka, Head of Development, Peaky Blinders Web3 Game:
“Peaky Blinders is arguably the biggest IP to date to embark on building a blockchain-based project, and I see this as a defining moment for the entire Web3 industry.”
- He added:
“This project is not just about creating an incredible user experience—it’s a gateway to bringing blockchain new revenue streams and building brand loyalty in the Web3 space.”
Zooming out:
- The move reflects a larger industry trend of media IPs entering blockchain gaming, with titles like The Walking Dead, Stranger Things, and others having tested limited Web3 integrations.
- Anonymous Labs’ approach suggests a hybrid model of gaming, collectibles, and community incentives designed to appeal to both crypto natives and mainstream fans.
- While core gameplay details and tokenomics are still under wraps, the project’s AAA designation hints at significant investment and expectations for high production value.
