Tokyo-listed Metaplanet has issued ¥2 billion ($13.3 million) in zero-interest bonds to expand its Bitcoin reserves, marking another bold move in its long-term crypto treasury strategy. The decision follows a dip in Bitcoin’s price and positions Metaplanet as one of the top corporate BTC holders globally.
Background
- Metaplanet, a Japan-based investment firm, continues to mirror the Bitcoin-centric treasury strategy popularized by Michael Saylor’s Strategy (formerly MicroStrategy).
- On March 30, Metaplanet’s board approved the issuance of ¥2 billion in zero-interest bonds through its EVO FUND.
- The bonds can be redeemed at face value by September 30, 2025. CEO Simon Gerovich announced the move with a “buying the dip!” post on X, referencing Bitcoin’s recent 6.4% price decline in the past week.
- Since 2023, Metaplanet has steadily accumulated Bitcoin, spending over $260 million to amass a reserve of roughly 3,200 BTC.
- This places the firm 10th among the world’s largest public corporate holders of Bitcoin. The company also made headlines for appointing Eric Trump, son of U.S. President Donald Trump, to its advisory board.
Why Should You Pay Attention?
- Metaplanet’s latest bond issuance is a signal of growing institutional confidence in Bitcoin amid volatile macroeconomic conditions.
- Despite Bitcoin’s dip and broader market uncertainty driven by looming U.S. tariffs, the firm is doubling down on BTC as a treasury asset.
- Moves like this could accelerate adoption of Bitcoin as a corporate reserve asset in Asia and beyond.
- Interestingly, Metaplanet’s stock dipped by 8% after the announcement, reflecting broader jitters in Japan’s Nikkei 225, which dropped 4% amid fears of U.S. trade tariffs.
Who Said What?
- Paul Howard, Senior Director at crypto market maker Wincent stated:
“It’s a positive story for BTC where Metaplanet sees the long-term value in owning Bitcoin.”
- Aran Hawker, CEO of CoinPanel, added:
“Global macro signals are jittery right now. That sort of backdrop tends to pull capital toward lower-risk assets, at least in the short term.”
- Meanwhile, Michael Saylor’s Strategy firm also recently announced a $1.92 billion BTC purchase, pushing its total holdings to 528,185 BTC worth approximately $35.6 billion.
Zooming Out
- As traditional markets react to economic headwinds, companies like Metaplanet and Strategy are seizing the opportunity to stack Bitcoin.
- The strategy reflects a shift in corporate treasury thinking—viewing Bitcoin as a long-term store of value rather than a speculative asset.
- While the broader crypto market faces volatility, Metaplanet’s move reinforces the narrative of institutional conviction in Bitcoin’s future.
- With other firms likely to follow, the era of corporate Bitcoin accumulation appears far from over.
