Tether CEO Paolo Ardoino confirmed the company’s acquisition of an 8.2% stake in Juventus FC, aiming to merge digital assets, AI, and biotech with sports.
In an exclusive Tuttosport interview, Ardoino discussed his lifelong passion for Juventus, Tether’s vision, and future ambitions for the club.
Background
- In February 2025, Tether Investments, the investment arm of the USDT stablecoin issuer, announced the purchase of a minority stake in Juventus FC.
- While the exact investment amount as at then read 5%, latest reports indicate that Tether acquired 8.2% of the Italian club through open-market purchases over two months.
- Paolo Ardoino emphasized that this move is part of Tether’s broader diversification strategy, leveraging its $13 billion in 2024 profits to expand into sports, finance, AI, and biotech.
- The acquisition reflects Tether’s evolving business approach, moving beyond cryptocurrency into real-world industries.
Why Should You Pay Attention?
- Crypto’s growing role in mainstream sports – Tether’s Juventus acquisition signals a trend of digital asset firms entering traditional markets.
- Potential expansion of blockchain integration – Tether’s involvement in Juventus could lead to new Web3-powered innovations in sports.
- A strategic financial shift – Instead of distributing profits, Tether reinvests heavily in emerging sectors, signaling long-term expansion beyond stablecoins.
- Juventus’ performance and funding – As the club looks to reclaim dominance in European football, Tether’s backing could provide financial stability and strategic partnerships.
Who Said What?
- Paolo Ardoino (Tether CEO) on Juventus and his vision:
“Tether has generated over $20 billion in profits in the last two and a half years. We invest heavily in finance, AI, and agriculture. Our goal? Building opportunities—not just for shareholders, but for people worldwide.”
“Juventus has always been in my family. My father is a lifelong supporter, and I’ve been a Juve fan since I can remember.”
“Tether believes in creating impact where it matters, from financial inclusion in emerging markets to revitalizing one of Italy’s most historic football clubs.”
- On why Tether invests in real-world industries:
“We don’t chase venture capitalists or corporate sponsorships. We go to villages in Africa, South America, and Asia—helping people build their businesses with financial freedom.”
- On the future of Juventus:
“We have big ambitions. Juventus deserves to be back on top, and we want to play a role in making that happen.”
Zooming Out
- Crypto’s deepening involvement in sports – Tether joins other blockchain firms like Crypto.com and Socios, which have secured high-profile sports partnerships.
- Football clubs embracing digital assets – European football giants Barcelona, PSG, and Manchester City have all explored fan tokens, blockchain integrations, and crypto sponsorships.
- Tether’s growing influence beyond stablecoins – From renewable energy projects to AI investments, Tether is diversifying its reach, showing crypto firms can evolve into financial powerhouses.
- Juventus’ revival efforts – The club has faced financial and performance struggles in recent years. With Tether stepping in, Juventus might see a new era of strategic investment aimed at restoring its dominance.
