Luca Netz joins Dan for a catch up on all-things Pudgy Penguins and how the brand is revolutionising the way retail views NFTs and the blockchain. The two chat about the brilliant marketing move to use toys as a trojan horse for blockchain technology and crypto, by simplifying the UI experience for the public. Scan a QR code and enter the world of blockchain, without even knowing. Genius. Also covered is the decision to use zkSync, the roll-ups and why Pudgy Penguins felt it was the right choice.